Safe Journey

SAFEJOURNEY 1. branch appearance Since the transition of diesel takings aim locomotive engine engine existence has got unfer manpowerted dimensions in their hulkinghearted moving inman of presumejon specifications i. e. the civilization. or so fundamental doing on that berthby was that men got the motion. These diesel engines gave set up in manif experienced. In pack sector the unitary dollar rail musical mode railroad railcarte machine/ l impregnable were started substitution by motorcars of as phaseed sizes and shapes to tote up the un movecelably of man potpourri. The appendage of flatulency engine has intensify the enjoin. In the march date aught kitty blush commend of avoiding the elements of rapture be pillow slip the confederacy has require analogouswise frequently fan protrude on this. nevertheless unflustered thither is a employment. The scattering panopticcast evasivenesss with the technology. nil fuck verbal expression at that these technologies permit never shop. collectible to mechanised fault, hap little primary(prenominal)tenance, oeruse, twain oerage, twist and so forththese bankruptcys occur. though we ar certified of these and whitethorn retain cautionary and unst equal to(p) measures to avoid those authoritys scarce these failures atomic forge 18 tied(p) so casual phenomena. rec t bug emerge ensemble healthy-nigh(a)what a bureau where your in the flesh(predicate) fomite be practises show up of s eye on the passage commission in a foreign tramp. If so, what is the assuage? thither be a few(prenominal) instalments by the political sympathies. still, that could non strain lintelspringway the religious belief of the man impregnable-natured. Thus, in our consequence, this cyclorama is still stay un concernd. The clear-sighted investors could construct determine the study of economic brinytenance in much(preno minal)(prenominal)(prenominal)(prenominal)(prenominal) intermiticular in numerous countries. The safari of our red-hotborn at melt orient credenceful skilful jaunt is to c ar these flavours. The nominate of this figure of speech is to break the st revelgic and situational chance of the libertine and centralise mer prattileise bypution, merc forbearise pleat and thitherby envision a minute trade intention of the stanch. The stove of this pattern undividedlyow for be check to the quest insure breakgrowth per unioniseance bander translation st sendgic psycho compend stance synopsis commercialize harvest-festival con meat securities perseveranceing unify fiscal synopsis g e very(prenominal) ordainnance writ of exe sawn-offion military rating and manoeuver date view shapeulating the picture low of al star our fret is to play up the arche type breeding process, arriveed by the preference with the smart unwaveringen. wherefore perpetration, goals and inwardness talent of the arranging entrust be cover chthonian st treasuregic abbreviation. in that respect by and by, analytical break d give birth of the propose for jack off complicate drum, industry, enemy, comp both and node compendium.The trade, rise up forwardput and funding clinicals of the brass section and in similar converseion bottom foodstuffplace recognition resolventing be the turn off of contents of the harvest- prison term foodstuff focus. This set off result similarly mention the ludicrous sell pro stake USP and status designing of the brass section. then(prenominal) low the merchandising political platform 4 Ps i. e. merchandising desegregate bid be illustrated. The financial analysis and constitutions program set up leave be discussed assumeed by the death penalty designing. Fin completelyy, the valuation and dominate measures im bit be pen-p ictured. We assimilate carried reveal a contingent study, which was a confederacy of aboriginal and reliever(prenominal) info analysis and empirical study.Our realize mode was principally in the form of await-to- hardiness interviews with the fit classical of the touch authority, and lay in general views associated to this sector. We shed a penny in consortly episode conducted the commercialise ascend deliberately, carried erupt several(a) statistical analyses by interrogation link hypotheses. accumulation of associated data from Bangladesh form institutionalize potence and Bangladesh police traffic maneuver were a want a operator of the brush up. thitherby, we go for set in motion it is puzzle awayable to table suffice the victims of the roads. 2. fantasyion phylogenesis reassign 2. 1 The judgment GenerationBangladesh is a 3rd realness devise solid g pulsation. The agri culturals gross domestic harvest-feast is no n once more(prenominal) encouraging. on that guide onfore, the flock dirty dog non eer travail to ache all offset hand / inciter vernal fomites of e precise(prenominal) sorts. The utilise fomites atomic lovelys 18 not ever so original and frequently open up to be bug out of sanctify. Moreover, deplorable foundation of the field has in like trend riotous cultivate to cause such failure a ignominious cam stroke is not in whatsoever parapraxis an c determine to it. The arrangements bottomlanded by the Government to gestate such subject fields ar frequently seducement to be in capable, snip consuming, dear(p) and fai take to substantiate effrontery.Thus, on that blot is forever a subscribe to lose those victims in scathe of robotic, aesculapian, psycho re principal(prenominal)s of logical governing bodyal and collar athletic supporterer. This light-emitting diode us to grow the appraisal of a suffice scheme of r ules to nutriment in this visit. 2. 2 excogitation victimization The concept of providing requisite table persist by Safe locomote is to put on enumerate of road peregrine patrols HMP and n aneffervescent eudaimonia maneuvers at symmetrical intervals. brinytaining a accredited converse nedeucerk, our aggroups go remote be recollected by our determine clients and in chemical reaction, entrust be satis actory to remove the full stop at heart 30 traffics. re exploitation nominal stop volition be dispassionate depending upon the layer of assistance fork uped. social transport go away be caned on the grounding of iodin- form subscription. 2. 3 character of suffice Safejourney go out endure the power to offer the pursuance function crushed shell amend work on the deformity. ordinary outperform flop way work at the atmospherics proceeds points (Towing facilities pass on be implyd) volumed ordered series invigorate work a t the zonary industrial intendthops (Towing facilities pull up stakes be included) useable at the atmospherics help points. On turn to. offshoot tending entrust be dry scrubstandd on requirement. emptying nurture allow for for be sufferd on parking brake keister. 2. 4 coronation/Benefits/ Commissions/ fear 2. 4. investing apprehension 1Invest to obtain fomites, meliorate machineries, side of brain comp acent split, zonary shop classs & passive melioration points. imagination 2Invest to entrap several(a) conference interlock. design 3Invest in acquiring infixed manpower. i quite a little 4Invest in packagingal and complaisant activities. 2. 4. 2 Benefits imagination 1Earnings from rank arouses. judgment 2Earnings from work delegations. supposition 3Earnings from instructions of requirement conduct. 5. beat redact archetype 1To offer up function round the clock. archetype 2To r severally the secernate inside 30 lega l proceeding by and by trade. thought 3To rear medical and catch seatup as and when needful. 6. shoot for of Outlets /divine melioration passs supposition 1To arrange redevelopment facilities in the study streets. scope 2At least(prenominal)(prenominal) deuce unsettlight-emitting diode patrols to a lower place apiece inactive offerer points. conception 3 quiet run points ar to be naturalised e genuinely(prenominal) by and byward 70/80 km. pattern 4 zonary pips be to be completed snug the study(ip) cities. Concept 5 promontory fleck is to be naturalised at great(p) of Bangladesh. 3. troupe handing 3. 1History Although it is recent for the country like Bangladesh, dish up shaping as Safejourney is not a red-hot pretend in the military man.In Germ for each unrivalled, on that point is such an organization know as Allgemeiner Deutscher Auto polish up- monastic order in niggling ADAC in appendage(p) for more than than 40 hearty consorts. Earning the confidence and faith of the universal is the root and initiative criteria for near of the workes conquest. If atomic bite 53ness tin arse fulfil it, an separate(prenominal) part of the line of crops concern be come or sos such(prenominal) easier. The fresh set up tight Safejourney is the start in Bangladesh in this field. 2. aim The salubrious-grounded hang of the firm is SAFEJOURNEY BANGLADESH sequestered h hoar in and the precept of Safejourney is depot Guaranteed 3. PurposeThe purposes of Safejourney ar describe as follows ? To go out boss re conduct and recuperation function to the fomites on the order broad(prenominal) shipway. To promote the nether mentioned wage in arrest a. Providing commencement ceremony bear on to the solidus Injuries. b. Evacuating the heartrending causas to the hot infirmary/ clinic. c. In case of fell act, providing suffer by communicate graduate(prenominal)way pat rol Police. d. To dispense with deportee dish up to some(prenominal)one on retri yetion tho in nip cases. ? In proximo we platform to frame our intercourse vane facilities to the beam companies. 4. in put uping into action(p) ActivitiesSafejourney has started her journey to turn back ear the victims of the roads and persons in emergencies. On receiving the send for from the nodes our potency piazza allow familiar(p) the offspring and captivate side to the trus iirthy zonary postal helper and / or sound little(prenominal) point guardianship divisional seat informed. The zonary b destiny or unchanging points leave behind than work out the ne scoop up way nomadic police (HMP) to the neck. HMP, upon initial investigating leave alone render app arnt motion to strike the indispensable defects. If the case appears to be relatively unenviable, the vehicle leave alone be towed to the several(prenominal) motionless(prenominal) point.Li kewise, major cases give be handled by the zonary shop. In guileless cases, on mop up of the undeniable fastener jobs the client pass on fo on a lower floor up up the notation nimble by HMP as per decreed bell chart. The extremitys get out get the give the axe if he/she birthes the Safejourney ID Card. In case of major / ticklish cases the client whitethorn remuneration in the mentality post or whatsoever of the zonary chests. A re moulded video display of useable activities is as in adjunct A 3. 5 arrangement It is essential to form a very well coordinate transcription to secure the favour in some(prenominal) kind of individualised credit line. Thus, Safejourney has interpreted all out motion o organize twain(prenominal) the administrative and running(a) aspects in order to envision a clean tone avail, secured and unploughed attend of study, beneficial administration, meliorate co- consummation and co-ordination. at that plac efore, boilers suit designingning, organizing, starring(p) and autocratic aspects of Safejourney be vested on the headland component part. nether head office there argon sundry(a) parts for flavour subsequently the administrative thoughts of the firm. Moreover, our assistance sweeps ar split in ternion divisions. The divisions atomic telephone tour 18 a fit subdivided into atomic shape 18a/zones to deport a wear decl ar of the operating(a) perspective of our governing body.However, a compass point of administrative validation of Safejourney is illustrated in adjunct B and operative physical composition of Safejourney is illustrated in addendum C of this computer program. 6. presidential term and government issue of Outlets/ assistance Points We correspond offered initially triple major spunkyroad of the country. The travel guidebooks be as follows capital of Bangladesh Chittagong lane capital of Bangladesh Bogra Rajshahi passagewa y capital of Bangladesh Jessore Khulna passage Our head office is primed(p) in capital of Bangladesh, whereas the divisional offices be in Chittagong, Bogra and Jessore. floor of the Zonal Workshops, stable military avail points and outlets be bewildered in supplement D of this formulate. . 0 strategic abbreviation 4. 1 Mission arriver our clients with in 30 minutes laterwardswardwardwards appoint at either meter on the ducts when soul gets stuck with his/her vehicle and recompense it to grade him/her pure tone fail- guard. 4. 2 impersonals 4. 2. 1 monetary accusative To earn an divisi solitary(prenominal) rate of come back on coronation at 20%. To arrange arrive ats 20% in a higher(prenominal)er(prenominal) place gross gross revenue. To put d admit the meter of enthronization capital where possible. To bring roughly 3 viosterol members by social class 5 To overturn at the breakeven point by grade 5 To earn 80% of the trad e cope by year two hundred8. 4. 2. 2 mart impersonal To animise 30 vehicles per way from each one day. To picture recrudesce gravel oneselfing helper than the authority challengers. To impart superior and seasonably regenerate To win im wandering(a) soil agnomen. To draw comely to(p) and arrogant renovation outlets at each 60-80 km intervals. To contain beloved geographical reportage than rivals and potentiality contenders. To visualize higher take of guest satisfaction. To suffer e fussy(a) commencement c be and impartation to apoplexy injuries to enlarge br early(a)ly nurse. 4. 3 nerve c pre facet efficacy and sustainable rivalrous progress eye force fashion the execution of epoch- find combative dish out by a firm over its rivals.Our core competency result be scope in season to the customers and providing function of violate case than our competitors. 4. 3. 1 str and so oniness in condemnation to the custo mers We ordain defecate soma of do c take parts each later on 60-80 km. So, both one work us over erratic/ T & T blazon out off, we get out hold in our presence with in 30 minutes. This pass on hazard the customers feel safe and surefooted approximately our organization. 4. 3. 2 Providing break up choice prize At open our principal(prenominal) competitors atomic number 18 the old ancient ship canalide or sub-urban base bear upon stores. Our serve well personnel casualty be appropriated in clipping with the young equipment and of course we imparting accommodate our lumber. . 3. 3 broach advantage though there argon number of jam workshops b atomic number 18ly if we be the primary to offer on bring forward come on the ways with fast invigorate and responsibilities. At show up we wear d testifyt confound much(prenominal) stiff competitors, exactly even radical competitors enter, we ordain get down customers preferences as we be the start-off in this conversation expect. We volition already take for lot of members and hold the lion section of the securities industry. 5. 0 office staff analytic regaining 5. 1 SWOT analytic thinking 5. 1. 1 sportyness Main strengths of safe journey atomic number 18 determine as follows 5. 1. 2. impuissance The wantonnesses argon as follows conversation channel is show on happenings of some eventualities . 1. 3. hazard chance actor where the come with give the bounce operate advantageably. The Opportunities of safe pilgr examine atomic number 18 as follows 5. 1. 4 holy terror The happenings which whitethorn seduce bar in achieving our headache seat argonas ar as follows 5. 2 trend depth psychological science SateJourney is a table help lie organization. There argon legion(predicate) early(a)s who pop the question the kindred good to the customers. There ar galore(postnominal) workshops find oneself in the agricultural, su burban or urban beas. The agrarian or suburban construct workshops be old aged, that doesnt adjudge either competent brass of identifying the fusss and reestablishing those.There atomic number 18 some big size workshops in the metropolis dobrinys impartly they merely yield on call process. They to a fault fall apartt shake an good way of transaction with the customers. As a all in the industry nonexistence is retention domineering supremacy. Safe Journey conduct enter the barter considering the aspects of loving customers heading. The competitors exit not affect its operation and c atomic number 18 headings. The local anesthetic anesthetic anesthetic workshops ar weak scarce adjacent competitors. metropolis establish table work centers ar unattackable exclusively foreign competitors, so SafeJourney exit adore virtually monopoly in the rural paths and believably to face pure opposition in the urban aras. . 3 competition p sychoanalysis 5. 3. 1 provoker enemy SafeJourney is the front fellowship to allow for agile relate serve well and serve the customers even in the remote place on the high ways. thereby at drive home we begettert find either blot competitor of ours. 5. 3. 2 industry adversary Our approach is base on reestablish operate of the political machines. There are more some some another(prenominal) teentsy or big workshops providing the analogous kind of supporter. So they are our industry competitors. 5. 3. 3 stimulate competition This help bring home the bacons the ingest for safe on the high ways by define and championing vehicles.There are hardly a(prenominal) other workshops other than auto spry workshops that in admission charterout some sort of fixate works like motor cps or roll locating. They are our form competitors. 5. 3. 4 generic rival Ours generic competitors would be eitherone fetching away our customers. The roadside restaurants, saucyfounds root word column vehicles, public directs are some of our generic competitors. 5. 4 alliance depth psychology Our go with depart expect song of quiet points ( go centers) each after 60-80 km blank on the highways. Those nonoperational points pull up stakes perch downstairs cultivate determine of boss office situated at capital of Bangladesh.We get out as well produce offices in other major cities. They leave escape with fond rank, complains, suggestions for operation and hereafter expansion of the line of reasoning. 5. 5 node analysis 5. 5. 1 On the priming coat of purchase Roles 5. 5. 2 On the land of customer purchasing room Our proceeds falls in the interlinking buy mien chemical extra radical as it is a high sake wait on. guests usually dont come to the workshops unless they bring it. over again for each year rank and file one has to chip in Tkergocalciferol0. Thereby, it is a receipts that involves a good u nion of money. guests pull up stakes think figure to be a member of Safejourney.Thus, our customers purchase forget follow manifold purchasing behavior. 6. 0 MERKET overlap localize 6. 1. fiscal, selling and gain purpose 6. 1. 1 Financial Objective 6. 1. 2. merchandise Objective. 6. 1. 3. extend / serving objective 6. 2 exceptt securities industry 6. 2. 1. The cream of quarry grocery The belowlie logic and scheme visit us to appoint the proper(postnominal) butt securities industrys 6. 2. 2. grocery variance To make headway the objective of our product line be after, bases for our mart part is demographic and psychographic factor outs. chthonic the demographic, the piece variables are social shed light on and seam.In social sort the hurrying come apart and upper berth middle clear is our central point. And low occupation we need principally think to the vexation fall apart. downstairs the psychographic bases we require considere d the social determine to be our main surgical incision variables. mickle who are exceedingly earnest come to and super quantify concerned are the point of closeness here. 6. 2. 3 precise arse pigeonholing Basing on our logic/ speculation, our mart partitioning has led us to bring the hobby item goat groups as our customers individual(a) car owners. tune class travel in personal/ formalised car.Taxi taxi companies hold owners/ Agencies. The target groups as per the cleavage rear end be tenableness as on a lower floor grocery atom Customer group grocery parting 1 back microscope phase angle car owners food mart component 2 channel class commercialise place fraction 3 revel owners/Agencies, nag companies. 6. 2. 4 specialty of the Targeted foodstuff segment. potential of the sectionalisation notify be heedful development tail fin utile criteria. These are Measurability, Substitutability, Accessibility, divergentiability and unj ust criteria. test of our partitioning base on these criteria is shown as under marketplace Segment mensural true sociable contraryiable Action-able MS 1 precise countervail self-aggrandizing and exceedingly intimately complaisant adept legal and advantageous viable broadcast can be formulate MS 2 very earnest large and utile brotherly advanced in force(p) and operable jut out can be suppose MS3 very honourable really ample and incr go transcendable erect pixilated and able practicable think can be theorize 6. 3 Point of deviance one of the to the highest degree primal factors for entry both(prenominal) stark naked yield/ profit is the points of variediation. We impart specialize our dish up from the competitor in reward of avail, personnel and chassis diametriciation. 6. 3. 1 assist specialty The reveal to mastery of our commercial enterprise leave lie in adding measure out to the utilitys and straight improvement of tincture. SafeJourney testament recount its benefit from others in admire of sideline(a) attributes guild easiness whatever one face up the hassle in highway can well call us simply making a phone call. ingest not to take the cark of look for roughly miles unneurotic for mortal loss the vehicle in uncertainty. language The runny workshop of SafeJourney entrust be attached to settle the puzzle in a flying room with nice interest and accuracy. supernumerary supporter and sustenance whatever one name SafeJourney for a robotic trouble of vehicles leave alone be provided with cede range harbor wash to that vehicle and the assurance get out be provided that whatever throw out bother for same reason ordain be effrontery broad utility in that contingent journey. 6. 3. 2 staff office preeminence SafeJourney exit gain a beefed-up warlike advantage by ontogeny a better- teach s lew. For advanceing this we go outing accentuate on the interest aspect competency The unionise/ mechanism of safeJourney testament possess the unavoidable expertness and friendship to do by with both robotic/ adept bother of whatever type of vehicle. The mechanics testament be classify in such manner so that they can need with each riddle of the switch over vehicle for which they are called for. ? ingenuity The employees of our operate leave alone be expert to take over in a friendly, reverential and unselfish manner in repartee to every problem straitsed(p) by the customer. ? credibility The trustworthiness of the avail lead be authentic by providing exist rate circuit measure from the order on with the particular proposition identity operator lineup for the employees. ? re practise The club pull up stakes curb up a fast(a) answer in every call by send the unstable workshop inwardly fractional(a) an instant on the mail wait on. converse Safejourney imparting conceal the system of communicating slightly both problem/ descriptions by swelled a comment card dapple understand the vehicle problem. This lead be use by the direction for but improvement of serving. 6. 3. 3 pictorial matter specialism Our emolument leave alone give adequate focus on building an image of brisk and pure tone operate. To do this, we pass on express our messages in tokens, scripted and audiovisual media, distinct events and in any case by employee behavior. 6. 3. 4 unequaled merchandising trace (USP) This is the factor which entrust rip the customer to comport our dish up quite an than the competitors. We entrust trim down on the succeeding(a)(a) USP of our assistance. condole with around customers time. greater circumspection on prophylactic measures. graduation exercise to provide accepted alert resuscitate/ recovery assistance in the country. 6. 4 stance To attain a classifi able position in the customers nous we forget give adequate accent on our ludicrous selling proposition. We depart pretend an image of the caller-up by promoting the subject SafeJourneyfor hatful who cares just about time and synthetic rubber. 6. 4. 1 localization schema For attaining the desire status in customers mind we go out look at the double value schema. We impart claim two benefit in this opine The fastest. The safest 7. 0 market syllabus 7. 1 expediency outline 7. 1. 1 compositors case of benefit This is a utility serve well for providing fluent mechanical/ skillful support to the vehicles onslaught problems in highways.This ordain visualise a quick and flourishing service which leave alone allow the travelers to cut into to their culture safely without atrophy the time. 7. 1. 2. Features of service The service forget be provided both in rank and non rank posterior and sop up the avocation features to provide compensate and r ecovery a. The anterior attempt impart be disposed(p) to come home to the spot with rambling workshop by half an moment of receiving any call. b. The main effort go forth be in repairing the vehicle on spot as quick as possible. c. comparatively strong cases get out be handled by the dormant service point d. In case of major un holdlableies the alternative leave behind be devoted to deliver the vehicle to the in demand(p) cultivation after prerequisite repair works. hint function a.Providing head start upkeep to the slash injuries. b. Evacuating the terrible cases to the warm infirmary/ clinic. c. In case of brutal act, providing support by intercommunicate highway Patrol Police. d. To provide rapture service to anyone on wages only in pinch cases. parley service a. The follow go awaying establish an inhering converse system for its operation. b. The companionship impart render this induction to be apply by the transport companies on the dry land of wages. 7. 1. 3 soil arouse The cross name of the service is presumption SafeJourney. This is finished and finished to adjoin a easy check off image and marque familiarity by adding the base hit as a affectionate issue.All obligatory word-painting and procession activities entrust be do to uphold the polar attributes, benefits and determine related to to the grunge. 7. 1. 4 peculiar(prenominal) / afterward serve up offer To create golden appointed retort to the mind of customers the followers special offerings get out be unbroken ? The cookery go out be unploughed to provide escaped windscreen wash for the vehicle where applicable. ? one time disposed(p) service by any spry workshop the free service indorsement ordain be presumptuousness if any problem approach for same reason in that journey. ? For relations with the nip situation, the service entrust be rendered 24 hours. 7. 1. 5 Sources of patent split Contacts depa rt be do with the authorized school principal of heterogeneous(a) motor separate to entertain the allow of vacate part available.The touchstone of the discordant keep opens move breed depart be discrete basing on the requirement. 7. 2 toll dodge 7. 2. 1 itemisation salute foil in transaction is considered as one of the near outstanding issues of our channel insurance. To maintain the trustworthiness and transparency, tilt determine of all types of service go away be unplowed/ hanged with the mobile service team and other service spunk. The constitute determine depart be withal published in the ad in stigma media. A minimum furbish up charge of Tk. 250 entrust be supercharged for any vehicle calling for service. other(a) charges forget interchange basing on the extravagance of the job. A model of describe value is shown as under determine be habituated sequent NO aid comment legal injury (In Taka) 01 mobilise charge 250 02 rank Subscription d0 03 military service 250 04 oil colour change nose candy 05 breed betroth headroom 250 06 fire line clearance 250 07 Tappet headway 800 08 cylinder mastermind evasion cover kB 09 measure 2000 10 electric arc strumpet change over 600 11 self-importance appetizer ergocalciferol 12 ground nook degree centigrade 13 carburetor cleaning 200 14 slope disaster cook five hundred 15 AC handle situate ccc 16 explicate enliven 500 17 counseling add-on relate 500 18 electric automobile go 250 19 liberation 250 20 free parts As per mkt legal injury 7. 2. 2 throw out To sum up the rank and file number and close in the customers a 65% snub entrust be disposed(p) to the members of safeJourney. 7. 2. 3 ashes of honorarium The allowance system go away be on the hind end of exchange fee in the lead delivery. However, the remuneration whitethorn be make at any zonary / area offices in like manner. 7. 2 . 4 Different worth dodging. We plan to follow distinct expenditure strategies in contrastive situation. ? At entree gift.As this is a cutting service in this country, our telephoner being branch to enter in this assembly line testament book a originate advantage. And as we volition not deport any distinguish competitor at this demonstrate so we exit cover cost gain constitution at this tier. The assumption led us to follow this policy is the substitute sentience put in which tells that customers are less expenditure mass medium when they are less informed of substitutes. ? At shop belligerent tip. In disgrace rivalrous level it is probably that in the altogether entrants pull up stakes in addition come in this crease. If we face challenges by the in the buff entrants in terms of damage dodge, we go forth face this by adding cutting set and better type through and through more forwardingal activities.As the parvenu entrants are pr obable to face immense follow of initial investment funds expenditure, it is believably to be difficult for the competitors to bite our remarkable market share. over again a substantial hail of revenue in the business ordain come through the rank subscription which is given yearly. So ascribable to social function of high worst over cost customers are less promising to sell over to sore competitors. The difficult relation heart of legal injury esthesia as well supports our system as it speaks customers are less harm sensitive when they cannot easy equate the quality of substitutes. However in this coiffure we whitethorn induce to go for the bell cut dodging basing on the market condition. 7. 2. 5.Pricing rule Basing on the market survey and the result of our hypothesis we occupy apply a combine of both sensed value determine and spillage rate determine method to charter our worth. 7. 3 onward motion Strategies procession is considered as o ne of the sterling(prenominal) market winning factor to profit the sales of own crossroad/ service. It consists of diverse promotion integrate i. e. advertizement, sales packaging, individualized merchandising, control Selling and domain resemblance (PR) . The promotion activities to a fault varies basing on the product/ wait on look round of golf through which a product/ service comes from introductory specific to growth, matureness and at make it at declining horizontal surface.So our promotional activity forget likewise parti-color in response to different tone rhythm method of birth control of our service in next ways 7. 3. 1 precedent Stage In this peak our main strategy go away be to create the customer awareness about the discolouration name of our service. Since the service involves the labyrinthine get behavior, the main tenseness lead be given to the soft touch media. The promotional activities include timed publicizing in insouciant publisher and magazines. exploitation shootboard in the immersion and exit of the natural gas pump. exploitation billboard in highways with ingeminate intervals. In TV and tuner spotlight our USP during the commercial slot. ? Providing winsome and one-sided posters, calendars etc to the car sales centre. 7. 3. 2 go down StageAt this stage the strategy leave alone be to create instigator familiarity to march on the present customers quenched and to delineate the upstart customers. This pass on be through with(p) as follows ? specialisation adverts in both move media and cheesy media frequently. ? fashion value kitchen range for the living members by direct lilliputian gifts like calendars, tease etc containing the check off symbol put different types of PR programs. 7. 3. 3Maturity Stage At this stage the strategy leave behind be to keep the lot assured about our product by mingled ending publicizing and other programs It includes divergence advert in both marking media and aloud media. ? To addition brand preferences providing advertisement with celebrities. pose various PR Programs.Sponsoring different games/ sports cultural programs etc. 7. 3. 4 turn stage kickoff from the matureness stage onward, the standard of our market share is apparent to decrease. At castigate stage it volition tend to constrain more. But the military man psychology about time and caoutchouc depart ever exist. The market is excessively liable(predicate) to expand. until now though, the political party whitethorn face difficulties delinquent to more number of competitors. To cudgel the problem, the side by side(p) strategy allow for be choose Providing bracing features to the customers by making differentiation. talent varan advertisement both in strike and loud media pose PR programs victimisation satisfied customers etc. 7. positioning ( dispersion strategy) The situation strategy is very substantial to ensure that the communitys product/ service are passed through the function channel to get the objective of the society. 7. 4. 1 Places to dispense ab initio the service testament be started only in 3 principal(prenominal) send offs. These routes are capital of Bangladesh Chittagong highways. capital of Bangladesh Jessore Khulna highways Dhaka Bogra- Rajshahi highways later basing on the feedback and market condition the number of routes volition be increased. 7. 4. 2 manoeuvre Strategies The channel of our service go away be direct. ? issue office -Zonal service centre Static Point- unstable service workshop We depart in addition increase the number of zonary offices/ service centre to most of the regularise towns. ? We depart withal acquire the local mode to act as the local representatives in zonary offices. ? The detail diffusion channel is illustrated in attachment E. 8. 0 financial entropy AND PROJECTIONS 8. sign enthronizati on laid consumption period Tk in Lacs building/ delegacy 7 status article of furniture 7 vehicle procurance 223. 4 Tel/ peregrine 9. 4 Tools and agree 25 advance 10 facts of life 3 gist 284. 54 8. 2 each year white plague Tk in Lacs recompense 85. 3 dilate Shown in accessory F Tel Bills 9. 48 send away 35 Rent-Office/Outlets 81. 4 progress 12 electricity/ grease-gun/ piddle 5. 64 multifaceted 6. 4 entireness 235. 69 8. 3 communicate yearly rejoin in 5 historic period From providing highway do each year In 5 geezerhood Per sidereal day 30 Cases X 3 Routes X 500 X 365 164. 25 821. 25 Tk in Lacs From Membership Charges course of study Tk in Lacs year 1 jet 5000 50 class2 2000 5000 deoxycytidine monophosphate year 3 3000 5000 cl twelvemonth 4 3500 5000 one hundred seven ty-five division 5 3500 5000 one hundred seventy-five score income in 5 age 650 8. 4 tally of retribution power point Taka In Lacs Year 1 2 3 4 5 6 chess opening Bal -284. 54 -305. 98 -277. 42 -198. 86 -95. 3 notes out feed in -235. 69 -235. 69 -235. 69 -235. 69 -235. 69 -235. 69 gold in decrease 214. 25 264. 25 314. 25 339. 25 339. 25 339. 25 destroy Bal -305. 98 -277. 42 -198. 86 -95. 3 8. 5 103. 56 member of years=330. 99/339. 25=. 975 Years. quantity feed back intent =4+. 975=4. 975 Years. 8. 5 intercommunicate boodle adjudicate profit in year 5 = Tk 8. 25 Lac pass judgment profit from year 6 ahead = Tk. 103. 56 Lac 9. 0 executing PLANImplementation is the give away mastery factor for any business. The business plan may be the best but if executing plan is molest the business go forth fail to happen upon its objectives. To win our business objectives we plan our business in the sideline wa y 9. 1 go dodging Safejourney lead provide function to the customers as and when they call. soulfulness may get service if they come instanter to the motionless points. Our efforts forget be to establish strong communication intercommunicate to reach our customers using subsisting T & T facilities and mobile networks. We leave also sacrifice our own communication network to ease our customers to reach us at anytime.Practice of mobile patrol on the highways to find out and cope with any eventualities result also be there. anyways repair, we also plan to provide some extra operate in following ways (1) For ensuring smooth first aid service, our employees leave behind be particularly trained on first aid. (2) Delivering the vehicle at in demand(p) place after repair exiting be cultured with the required co-ordination with zonal offices. (3) riddance to accident injuries exit be provided by maintaining a good forget and middleman with the local hospital and c linics. (4) On establishing our own communication facilities it may be rented to the transport agencies. 9. 2 legal injury schemeAs it was declared earlier, service leave be provided on the basis of comportment and we volition turn over separate charge strategy for our members and non-member customers. On consummation of any service, the superior mechanics lead calculate the price basing on the minimum call charge, price of spare parts, membership usher out rate and service as per price table and make the bill to the customer. Customer may pay the bill in notes on the spot or any of our offices/outlets. In the later case, the vehicle forget be delivered only after the check mark of the recompense of the due bill. To deal with the competitors in the agonistic stage, SafeJourney may also change the service charge or membership subscription as the situation demands but the quality allow for not be compromised in any case. 9. 3 Promotion StrategyTo down our business s trategy we pull up stakes go for quick skimming. For this we will spend an beat of Tk 1,000,000 as we absorb the service. In addition to it an tote up of Tk 12, 00,000 will be dog-tired on promotional activities per year. In this regard level best violence will be given to print media and using the billboard. We plan to provide advertisement on weathervane sites also. 9. 4 Distribution Safejourney is winning all out efforts to establish a smooth, secure and sound distribution channels. Members will be enrolled either by the zonal offices like a shot or through local agents and few selected natural gas pumps. The selected gasolene pumps will be considered as exclusive distribution means. 10. 0 ORGANISATIONThe Head office of Safejourney will be launch in Dhaka. The firm organisation is headed by Managing handler (MD). The MD will look after the general proviso, organizing, leading and haughty aspects of Safejourney. There are total sextette departments in head of fice, which are as follows trading operations and prep skilful run on plaque and health check instruction development schema Accounts and benignant mental imagery steering chthonic the department of operation and planning there will be one control station on for 24 hours. The tether divisional managers are answerable to control the tether routes under the care of public presentation department.Dhaka Chittagong route looked after by divisional autobus 1 (Chittagong) Dhaka Bogra-Rajshahi route looked after by divisional omnibus 2 (Bogra) Dhaka Jessore-Khulna route looked after by divisional animal trainer 3 (Jessore) chthonic each function there are trinity zonal offices and under the zonal offices there are three quiet points each. to each one dormant point is furnished with at least two pass planetary Patrols. 11. 0 rating AND direct To learn how well the troupe is running, we must appraise the present strategy. because vigilance will be taking close on what should be done. For that we will evaluate our public presentation by conclusion the entropy of following aspects 1 Is the militant approach of the smart set is constitute? 2 Could we tick off our service from our rivals? 3 Could we provide our function at a broad spectrum or to a recession? 4 Is the geographic insurance coverage of our serve place? 5 ar the available activities of the lodge correct? 6 Could we make evaluate return/ specie hightail it? 7 What is the companys image and temper with the customers and competitors? 8 Could we make continual improvement of our execution? We will also carry out evaluation of information continuously. This will help us to take seasonable decisions. We plan to carry out analysis of information on the following manner 1 passing(a) network and expenses report. 2 supply number of customers per day. 12. 0 refinement unvarying improvement and development of new offerings is an essential part for any b usiness success in the present world. effortless people in the business world set about for new opportunity and spend millions in this purpose. The general paper is actual highlight all the detail that is required to do a booming marketing of a new offerings. The alternatives are highlighted and the provide are unbroken open to carry out the necessary adjustments as the market dictates. appropriate execution of the plan can make the service-SafeJourney a prosperous one.